[Discuss] Envienta

Antoine C smallwindturbineproj.contactor at gmail.com
Mon Feb 29 18:35:23 UTC 2016

Hi Martin.

It seems Avienta uses "Open Source Ecology" sentence, as a byline
slogan, but not as a brand.
Their TM seems to apply to AVIENTA brand name, but to their byline slogan.

Blocking the term "opensource ecology" is a real problem: many people
will develop ecology activities which are opensource. Then, claiming
"opensource ecology" is natural. "OPENSOURCE ECOLOGY" maight have not
any supremacy on opensource ecology activities ...

>From my point of view, your brand might not have any legal effect on
AVIENTA marketing presentation, as long as you decide to consider that
every body could claim they develop "opensource ecology" activities,
until they do not use it as a brand.

Maybe you could suggest them to sign "ecology activities under
opensource licence inside" or something like that ?

... until they decide to block the usage of "ecology activities under
opensource licence inside" ... which will block again the usage for some
one else ...

The ultimate solution, will to liberate the brand "OPENSOURCE ECOLOGY",
and put it under GNU-GPL V3 licence, and to choose an other name with
less blocking effects ... but I imagine the revolution and the dilemma.

Not easy to solve ... hope everything will be solved with peace.


Antoine C.

Le 28/02/2016 10:59, Marcin Jakubowski a écrit :
> Friends,
> Jae Sabol of One Community <http://onecommunityglobal.org/> pointed this
> out to me some time ago a group called Envienta, who is using Open Source
> Ecology as a prominent byline in their branding. I am the director of Open
> Source Ecology and we have a trademark on Open Source Ecology. Jae emailed
> them asking if they knew that we have a trademark on the name, but he got
> no response - that was a few months ago. The association with Envienta is
> not positive from the open source perspective - in that they do not appear
> use an OSHWA compliant hardware license (they appear to be NC) - so we
> should probably give them a friendly reminder to not use our name. I am
> concerned about them diluting our brand, as they promote fake open source,
> contrasted with our strong open source positioning such as the Distributive
> Enterprise Business Case
> <https://www.facebook.com/OpenSourceEcology/photos/a.10151381815921562.574965.66469461561/10154627270176562/?type=3&theater>
> .
> Does anyone have any suggestions how to handle this?
> Marcin
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