[Discuss] discuss Digest, Vol 9, Issue 15

[Tom Igoe]

Great question.

I'd say currently the mark is only for those in the club. It's a growing club, if sales are any indication, but it is still a club.  How wide an audience does OSHWA want to reach?

There are certs that reach a mass audience and are still unknown to consumers, e.g. UL. That could be one model: still a club, but very widespread.

t.

On Feb 28, 2013, at 1:38 PM, malcolm stanley wrote:

> Still unclear to me who the mark is for. If it is for end-user consumers then, for the forseeable future, the information density of the mark must be extremely limited, as most consumers will not be able to interpret it or know what it means. In this case the mark must provide clear direction, via script or visible lettering, that may be used to easily find the mark on the internet via search, so the meaning of the mark can be researched by the minimally curious..
> 
> If the mark is only for those in the club who are versed in the secret signs and handshakes, and know where to look for it in the secret hiding place, then the information density may go up, as we can colour code etc to our hearts content. But then we possibly lose access to the mark as an advertising and marketing tool driving awareness of our efforts. 
> 
> Again, who is the target market for the mark?

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